What Is CIAM?
Customer Identity and Access Management, commonly known as CIAM, is essentially an offshoot of Identity and Access Management, or IAM.
It is aimed primarily at end consumers, meaning its focus is exclusively B2C, and it powers the vast majority of the apps we use every day, such as Uber, TikTok, iFood and more.
CIAM aims to lower the barriers users face when accessing apps, allowing a single account to access multiple platforms. A good example is when you open an app and, at sign-up, are prompted to use your Google email, Facebook account or Twitter account.
CIAM can operate across many accounts and in high-demand environments, but unlike IAM, its sole function is to ensure a single login across multiple platforms.
CIAM in a B2B environment with WSO2:
The core idea behind B2B CIAM is to give companies the same CX (customer experience, that is, making an app or website simpler to use) that B2C users enjoy today, using a single email to access a range of the company's technology services.
This expands companies' capacity and lets them scale without major obstacles, especially multinationals or companies operating across multiple states.
It is also possible to connect suppliers and the entire production chain, making communication smoother and more accessible across every area of the business.
For clients who prefer it, there is also a SaaS offering that provides everything you need for a robust, high-performance B2B CX with minimal administration.
What sets Private CIAM apart?
WSO2 is one of the world's leading technology providers, recognized by most of its users as a top-tier solution for API management.
Last year, WSO2 was also named one of the leading Visionaries in Gartner's Magic Quadrant; Gartner is one of the foremost research and trend firms in the technology market.
Digiage is one of WSO2's leading partners in Brazil, deploying its technology for many clients across multiple industries.
This new CIAM capability is built entirely on WSO2 Identity Server, adds new features for B2B services, and is fully managed and cloud-hosted, so it can meet any need, including B2C and G2C.
Private CIAM enables companies to expand their market presence, multiply the number of users consuming their services and further monetize their databases by opening them securely to different areas.
To learn more about Private CIAM for your company, contact Digiage!