CIAM (Customer Identity and Access Management) é a gestão de identidade e acesso de clientes. Ela cuida do cadastro, do login e da autenticação de quem usa os serviços digitais de uma empresa, com segurança e o mínimo de atrito, e permite que uma única conta acesse diversas plataformas.

Qual a diferença entre IAM e CIAM?

O IAM controla os acessos de colaboradores aos sistemas internos, com foco em governança e permissões. O CIAM cuida da identidade de clientes e parceiros, com foco em escala e experiência.

O que é autenticação comportamental?

É um modelo de CIAM orientado a dados: o sistema identifica os padrões de comportamento de cada usuário e só pede uma verificação extra quando algo foge do padrão. Assim o cliente não é interrompido a todo momento e as fraudes ficam mais difíceis.

CIAM serve para empresas B2B?

Sim. No CIAM B2B, empresas, parceiros e fornecedores ganham a mesma experiência de acesso que o consumidor final já tem, com um único acesso para diversos serviços. A Digiage implementa CIAM B2B com o WSO2 Identity Server, inclusive no modelo gerenciado na nuvem.

Como o CIAM ajuda a cumprir a LGPD?

O CIAM centraliza o cadastro e o consentimento do cliente: os dados só são usados com a autorização dele, que pode escolher o que deseja compartilhar. Isso dá à empresa controle e rastreabilidade sobre o uso de dados pessoais.

Customer Identity & Access Management

CIAM: customer identity and access management. Frictionless sign-up and login for your customers and partners, with intelligent authentication that protects every account without interrupting the journey.

talk to an expert FAQ

Customer sessiondigital banking app behavioral authentication

Social loginknown device frictionless
Balance inquirywithin normal pattern frictionless
Recurring bill paymentusual amount and time frictionless
Transfer above usual amountnew recipient, out of pattern extra verification
Biometrics confirmedtransfer approved approved

Illustrative example

Security and customer experience on the same side

Many companies face a real tug-of-war: the security team needs to protect every account, and the experience team needs a simple, uninterrupted journey. Lowering security to gain usability is not an option when scams and account takeovers are on the rise.

CIAM resolves this tension. Digiage delivers end-to-end Customer Identity and Access Management solutions, with secure authentication, centralized user management and a smooth, seamless experience, aligned with LGPD requirements.

What is CIAM and how does it differ from IAM

CIAM grows out of identity and access management (IAM), but it looks outside the company: at the people who buy, subscribe to and use your digital services.

IAMIdentity & Access Managementview service CIAMCustomer Identity & Access Management

Who it’s for Employees and internal teams Customers, partners and suppliers

Goal Control who accesses which systems, when and how Lower sign-up and login barriers, with one account that accesses multiple platforms

Scale The company’s headcount Thousands or millions of users, in high-demand environments

Priority Governance, permissions and compliance Secure customer experience without unnecessary friction

What a CIAM solution delivers

From the first sign-up screen to every transaction, customer identity works for both experience and security.

Behavioral authentication: data-driven CIAM

The system learns each customer’s usage patterns and eliminates constant interruptions during the session. Extra verification only appears when something is out of pattern, helping prevent fraud without getting in the user’s way.

Match scoringevery action compared with the customer’s history
Threshold configurationrules for when to require extra verification
Machine learningmodels that refine the pattern over time

Scale for B2C, B2B and G2C

An identity foundation that runs across multiple accounts and high-demand environments, ready for consumer apps, enterprise portals and citizen services.

Single sign-on and social login

One account accesses multiple platforms, including with the email or social network the customer already uses every day.

Consent and LGPD compliance from sign-up

Customer data is used only with the customer’s authorization, and they choose what to share, just as in open banking.

B2B CIAM with WSO2 Identity Server

The idea behind B2B CIAM is to give businesses the same experience B2C users already enjoy today: a single login for multiple services, without losing control or security.

As a WSO2 partner, Digiage delivers CIAM solutions built on WSO2 Identity Server, with Microsoft Azure infrastructure for MFA, Single Sign-On and proactive AI-powered threat detection.

Scale without major hurdles, including for multinationals and companies operating across multiple states
Suppliers and the entire value chain connected, with smoother communication across teams
Managed Private CIAM in the cloud, also available as SaaS, with minimal administration
Securely opened databases for different business areas, extending the reach of your services

CIAM benefits for your business

Customers who sign in easily, protected accounts and data that strengthens the relationship.

Less friction at sign-up and login
Fewer barriers to entry and more customers completing the digital journey.
Fraud prevention
Out-of-pattern behavior triggers verification before it turns into a scam or account takeover.
Consent-based personalization
Customer-authorized data becomes more relevant offers and products.
Growth without bottlenecks
The same identity foundation scales as users and services grow.
Security and CX aligned
Teams no longer have to choose between protection and usability.
LGPD compliance
Consent and use of personal data under control, from the very first access.

Frequently asked questions about CIAM

Didn’t find your question? Talk to an expert.

What is CIAM?

CIAM (Customer Identity and Access Management) is the management of customer identity and access. It handles sign-up, login and authentication for the users of a company’s digital services, securely and with minimal friction, and lets a single account access multiple platforms.

What is the difference between IAM and CIAM?

IAM controls employee access to internal systems, with a focus on governance and permissions. CIAM manages the identity of customers and partners, with a focus on scale and experience. Learn more about our Identity & Access Management service.

What is behavioral authentication?

It is a data-driven CIAM model: the system identifies each user’s behavioral patterns and only requests extra verification when something is out of pattern. Customers aren’t interrupted constantly, and fraud becomes harder. Learn more in our article on behavioral authentication.

Is CIAM suitable for B2B companies?

Yes. With B2B CIAM, businesses, partners and suppliers get the same access experience end consumers already have, with a single login for multiple services. Digiage implements B2B CIAM with WSO2 Identity Server, including as a managed cloud service.

How does CIAM help with LGPD compliance?

CIAM centralizes customer registration and consent: data is used only with the customer’s authorization, and they can choose what they want to share. This gives the company control and traceability over the use of personal data.

Your customers sign in with ease and every account stays protected.

talk to an expert